1 rich Libsyn https://www.libsyn.com 90 600 Have you ever heard the quote by Jeff Bezos, “Your brand is&amp;nbsp;what other&amp;nbsp;people say about you when you're not in the room.” On this week’s episode of the Make a Seat podcast, Erica covers all things naming and trademarks. From the legal considerations when selecting your brand name, trademarking sub-brands, to the importance of reputation and goodwill. Enjoy! Make A Seat http://makeaseat.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/16236617/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/84884186