1 rich Libsyn https://www.libsyn.com 90 600 I’m working with a business partner and long-time friend to launch a new business. And we’re at the stage where we’re starting to think about the hooks and offers. &amp;nbsp; Today’s episode will focus on the stuff we’re thinking about because they work whether you have a new business or a new campaign for an existing one. Some of the things I’ll cover include: &amp;nbsp; - Nailing your message to market - Stages of awareness and sophistication and how it affects a launch - Testing ideas before bringing them to market &amp;nbsp; Listen here to find out more about our checklist and how you can apply it to new campaigns. The Content Hacking Show https://fubbi.co/podcasts/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/16193309/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/045974/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/16193309