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  <title>What is CRM? | How to Use Marketing Automation to Increase Your Sales Success</title>
  <description>Follow up is the key to being successful. It's what separates successful entrepreneurs and unsuccessful entrepreneurs or even salespeople in general. The people that are successful are the people that follow up the most. They follow up religiously using a CRM. &amp;amp;nbsp; It takes a lot of time to figure out what to do, who to reach out to, when to reach out to them, who not to forget when to follow up… unless you have a system.&amp;amp;nbsp; And I’m not talking pen and paper. You’ll quickly grow out of that type of tracking because you are leveling up in your business, right? You need to have a Customer Relationship Management software or tool. &amp;amp;nbsp; A CRM keeps track of your potential client and client’s names, emails, phone numbers, and any other details you wish to record.&amp;amp;nbsp; The CRM will guide you on how often to follow up as well. &amp;amp;nbsp; Using Marketing Automation Software in tandem with a CRM really takes you to the next level of powerful automation to support your business growth.&amp;amp;nbsp; Marketing Automation Software gets set up to automatically email people who come into your email list. Emails can go out to them over a period of time to stay in touch and market your product/service.&amp;amp;nbsp;&amp;amp;nbsp; &amp;amp;nbsp; When you continue to build your list, the more people you're able to email and the more people you're able to get on the phone&amp;amp;nbsp; with to convert/close and grow your business. This is part of the science of the sale that I speak about.&amp;amp;nbsp; This is utilizing systems that can save you time, energy, and increase your revenue exponentially. </description>
  <author_name>ultimatebizbuilder's podcast</author_name>
  <author_url>http://www.jeremykenerson.com</author_url>
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