1 rich Libsyn https://www.libsyn.com 90 600 Opportunity generation ultimately drives revenue.&amp;nbsp; &amp;nbsp; And it comes down to the interplay between 3 things: &amp;nbsp; Message, messenger and management habits.&amp;nbsp; &amp;nbsp; To learn more about how these play off each other, I spoke with Dr. Jim Karrh, Consultant and Professional Speaker at Karrh &amp;amp; Associates and Author of The Science of Customer Connections. &amp;nbsp; In this episode, we discuss: &amp;nbsp; - The elements of great messaging &amp;nbsp; - Why everyone can sell — even introverts &amp;nbsp; - Why a central source of conversational truth is important &amp;nbsp; This post includes highlights of our podcast interview with Dr. Jim Karrh, Consultant and Professional Speaker at Karrh &amp;amp; Associates. &amp;nbsp; For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link. The B2B Revenue Executive Experience http://www.b2brevexec.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/16094483/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/16094483