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Zconomy with Jason Dorsey
This episode is at talk about the generations and how they impact the future of your company.  Jason Dorsey is an expert in this topic, and his new book, Zconomy, releases this week.  If you employ people, you know there are different things that matter to people of all generations.  Jason has been researching this subject for over 20 years, and his new book focuses on the new workers (Generation Z) who have already landed in many companies.     About Jason Dorsey Jason Dorsey is the leading generational researcher, speaker, and author. He's appeared on 60 Minutes, The Today Show, The Early Show, and over 200 more TV shows. Jason is on a mission to help leaders solve generational challenges with employees, customers, and emerging trends to grow their business faster. His new book, Zconomy: How Gen Z Will Change the Future of Business, is based on his work leading more than 65 generational research studies on four continents and working with over 700 companies, including many of the biggest global brands--from Mercedes to Adidas. Adweek calls Jason a "research guru." A powerful communicator, Jason has received over 1,000 standing ovations for his unique approach to separating generational myth from truth, with an emphasis on Gen Z and Millennials. More at JasonDorsey.com and GenHQ.com    About Zconomy: How Gen Z is Going to Change the Future of Business—and What To Do About It Gen Z is here—and they are poised to change everything. This new, engaged generation is already 24 years old, the fastest-growing generation of employees, and the most important generation of consumers and trendsetters. Gen Z has a very different approach to employment as well as shopping, buying, and influencing. This large, diverse generation doesn't remember 9/11, has always had social media, and believes COVID-19 is their Generation Defining Moment. In Zconomy, Jason Dorsey and Denise Villa, PhD, separate myth from truth about Gen Z so every leader, marketer, employer, and parent knows how to understand and engage this incredibly important generation. Packed with surprising research discoveries, practical how-to, and frontline stories, Zconomy is the missing solution to unlock the potential of Gen Z at this critical time in their emergence.    "Zconomy delivers the solution leaders need to understand Gen Z and take action right away." -Steve Cannon, Former CEO, Mercedes-Benz USA     "Zconomy is a must-read guide from the most authoritative voices on generational studies of our time." Andrea Brimmer, CMO, Ally Financial    https://thomsinger.com/podcast/zconomy 
Making Waves at C-Level
http://www.thomsinger.com/podcast
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