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  <title>MM M&amp;amp;A 007: Striking a Deal - Price &amp;amp; Terms</title>
  <description>In an M&amp;amp;amp;A transaction, price is generally the most important part of the deal structure. However, there are several other essential components. In this episode, Gina Cocking and Jeff Guylay discuss various aspects of a deal structure, including deal form, transaction consideration, contingent consideration, the importance of the employee issues and the certainty of close.&amp;amp;nbsp; Jeff is joined by featured guest, Vernon Rew, partner at Whitaker, Chalk, Swindle &amp;amp;amp; Schwartz, to share his experience advising both buyers and sellers on M&amp;amp;amp;A transactions. &amp;amp;nbsp; In this episode, Gina and Jeff's discussion highlights four key topics related to the deal structure:  Deal form: the difference between stock versus an asset sale Transaction consideration: the difference between cash versus stock proceeds Proceeds to the seller: cash paid upfront and contingent consideration Personnel: the importance of employee consideration in a deal Certainty to close: keeping an eye on closing the transaction in a timely manner  </description>
  <author_name>Middle Market Mergers and Acquisitions by Colonnade Advisors</author_name>
  <author_url>https://coladv.com/</author_url>
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