1 rich Libsyn https://www.libsyn.com 90 600 Today’s episode goes out to all the Kombucha nerds in the audience. This interview is a little bit of a change in pace from our usual conversations around tactics and strategies within food and beverage marketing - instead, we're diving deeper into a category that's had a major impact on the food and beverage industry.&amp;nbsp; Today, we’re chatting with Hannah Crum, founder and president of Kombucha Brewers International. Hannah, otherwise known as the &quot;Kombucha Momma&quot;, has a profound understanding of the industry, best practices, and what it takes to be a success. As you’ll soon hear, Hannah’s demeanor is as effervescent as the Kombucha her trade association represents.&amp;nbsp; If you’ve ever considered launching a Kombucha product line or have crossover with the category in some way, then stay tuned for today’s deep dive into the rapidly evolved world fermented tea! Hannah's Recommended Reads: Crucial Conversations Resources: Kombucha Kon 2020 Food Marketing Nerds Restaurant and CPG Marketing Podcast http://foodmarketingnerds.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/15950303/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/15950303