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  <title>knowRX Founder and CEO David Franklin</title>
  <description>Episode&amp;amp;nbsp;590&amp;amp;nbsp;of the &amp;quot;Making Waves at C-Level&amp;quot; podcast (formerly the “Cool Things Entrepreneurs Do” podcast) is co-produced in partnership with the Austin Technology Council, the largest tech industry organization in Central Texas. ATC empowers members through insights, resources, and connections so their members can succeed and thrive. This episode is an in-depth interview with David Franklin, founder and CEO of knowRX. Check out this conversation about leadership, company growth, helping employees thrive, and the city of Austin. &amp;amp;nbsp; &amp;amp;nbsp; About David S. Franklin &amp;amp;nbsp; David, a Navy veteran, is a seasoned technologist with more than 22 years of experience. He has participated in two IPOs and delivered more than 10 applications to the market. Over the last decade, Franklin has focused on cloud computing and machine learning for health care applications. He has studied at Moody Bible Institute (Biblical Studies), Penn State University (Organizational Leadership), and MIT (Machine Learning). David created knowRX after the passing of his father largely due to a medication-induced side-effect during an ICU stay. &amp;amp;nbsp; About knowRX&amp;amp;nbsp; &amp;amp;nbsp; The mission of knowRX is to establish a digital health platform to deliver relevant data and tools that empower patients to better assist physicians, health institutions, and innovators in providing them the best possible care. Their patient-centered platform reduces morbidity and mortality associated with drug treatment, reduces the impact of medication mismanagement on healthcare expenses and inefficient use of medical resources, and promotes patient influence on the development of healthcare innovations. &amp;amp;nbsp; Their goal is to develop and deploy easy-to-use technology that continually improves in its ability to provide the data and platform that assists patients and caregivers in personalizing drug selection and providing near real-time feedback on drug intake performance, and treatment response for the best possible outcomes. knowRX seeks to remove the barriers to adherence in the use of drugs as prescribed and offer the information that promotes health and wellness specific to the individual.  knowRx uniquely provides alerts to assist patients in maintaining a prescribed drug intake schedule supported by alerts to an accountability partner to address missed doses. Patient self-assessments and data from wearables are captured in near real-time with programmed thresholds to notify caregivers. Alerts on intake performance and drug response to assess treatment effectiveness also provide the opportunity for caregivers to intervene to avoid minor issues becoming major adverse events. &amp;amp;nbsp;  https://thomsinger.com/podcast/knowrx </description>
  <author_name>Making Waves at C-Level</author_name>
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