1 rich Libsyn https://www.libsyn.com 90 600 In this week’s episode, Content Marketing Institute’s Robert Rose is finally accepting the chaos. He talks with Leslie Talbot about the&amp;nbsp;rising&amp;nbsp;importance of content in marketing. And he points you to an article that will help you decide whether to invest in trending topics or evergreen content. And that’s a wrap for the week ending August 7, 2020.&amp;nbsp; INTERVIEW&amp;nbsp;OF THE WEEK&amp;nbsp;&amp;nbsp;&amp;nbsp; My guest this week is Leslie Talbot, senior vice president, strategic programs at Corporate Visions. In her social media profile, Leslie says she’s “challenging conventional wisdom and changing the customer conversation … one Oxford comma at a time,” which immediately makes me a fan.&amp;nbsp;At Corporate Visions, Leslie helps&amp;nbsp;B2B companies develop the messages, content,&amp;nbsp;and selling skills to master the four most critical value conversations. Learn more about Leslie:&amp;nbsp; Follow her on&amp;nbsp;Twitter @leslietalbot Or LinkedIn: https://www.linkedin.com/in/leslietalbot/ Visit https://corporatevisions.com/ CONTENT MARKETING IDEA&amp;nbsp;OF THE&amp;nbsp;WEEK&amp;nbsp;&amp;nbsp;&amp;nbsp; 3 Questions to See If You Should Tackle Trending Topics&amp;nbsp; https://contentmarketinginstitute.com/2020/07/questions-tackle-trending-topics/ CMI Weekly Wrap https://contentmarketinginstitute.com/cmi-weekly-wrap-podcast/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/15492023/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/15492023