1 rich Libsyn https://www.libsyn.com 90 600 What makes your company special? &amp;nbsp; Is it your people? Experience? Customer service? &amp;nbsp; Probably not. Everyone says that about their company.&amp;nbsp;And if you’re saying the same thing as everyone else, you may as well not be saying anything. &amp;nbsp; That’s why I caught up with Chala Dincoy, CEO &amp;amp; Founder at The Repositioning Expert, to learn more effective ways to stand out from the crowd.&amp;nbsp;&amp;nbsp; &amp;nbsp; Chala covered: &amp;nbsp; - Why most companies are poorly differentiated &amp;nbsp; - The formula for successful differentiation &amp;nbsp; - The top 5 mistakes companies make in their messaging &amp;nbsp; Check out these resources we mentioned during the podcast: &amp;nbsp; - https://program.repositioner.com/podcastgift &amp;nbsp; - https://www.amazon.com/How-Friends-Apple-Wins-Customers-ebook/dp/B016WU808A &amp;nbsp; - https://www.amazon.com/Make-Anyone-Like-Seconds-Less-ebook/dp/B07PWGPDX6/ref=sr_1_2?dchild=1&amp;amp;qid=1595487660&amp;amp;refinements=p_27%3AChala+Dincoy&amp;amp;s=digital-text&amp;amp;sr=1-2&amp;amp;text=Chala+Dincoy The B2B Revenue Executive Experience http://www.b2brevexec.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/15429191/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/15429191