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Networking and the Gym of Humanity with Bill Leake
In this episode of "Making Waves at C-Level" (formerly "Cool Things Entrepreneurs Do") Thom Singer sits down for a chat with his friend Bill Leake from Apogee Results.  In this interview Bill shares his journey from consulting, to software, to being the CEO of a firm that helps clients get found.  Along the way they talk about why executives should be engaged in their communities, and how to network up and down and across career levels.   About Bill Leake   Investor, CEO, and Company Advisor Bill Leake draws on a deep expertise in both business and marketing to help increase revenues across a wide range of industries. He has been involved in driving provable revenues through digital marketing techniques since the early 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the Internet. As CEO and founder of Apogee Results, he has guided the company from inception to its current position as the pre-eminent digital marketing consultancy in Texas, and has helped grow more Inc. 500 winners and Internet Retailer 500 outfits than anyone else in the industry. Bill is a sought after speaker in the online marketing sector, having been featured at ad:tech, Search Engine Strategies (SES), MarketingProfs, Search Marketing Expo (SMX), Online Marketing Summit (OMS), Integrated Marketing Summit (IMS), the Public Relations Society of America (PRSA), the Direct Marketing Association (DMA), South by Southwest Interactive (SXSWi), and others.   Bill also serves on the board of the Paid Search Association (PSA), as president of the Austin Interactive Marketing Association, and co-authored the Wiley top-seller “Complete B2B Online Marketing.”  Bill received an MBA w/ honors from the University of Texas at Austin and his B.A. from Yale University.   About Apogee Results   Apogee Results is a nationally ranked and recognized Digital Marketing company, providing professional services across multiple online marketing disciplines. As an independent marketing services agency, they recruit top talent in the areas of Search Engine Optimization, Pay Per Click advertising, social media, website effectiveness, quantitative research and web analytics. Apogee Results works closely to help marketing teams succeed through client collaboration, intense focus on bottom-of-the-funnel metrics, and in-depth industry expertise. For over 15 years Apogee Results principals have helped clients take their marketing programs to higher levels of performance and effectiveness and generate significant returns on their investments.    They are passionate about the clients’ success, and it shows. On average, Apogee Results helps clients achieve 300%+ ROI, routinely receive Net Promoter Scores (NPS) of 9 and above from our clients and obtain the bulk of their clients as referrals from existing clients. They listen and give clients what they want AND need. They know that every client’s goals are different, and pay attention to make sure everyone is on the same page.   Apogee Results is an extension of your team. They work with the understanding that teamwork is the best way to reach a goal. In short: they are here to help.  They are not happy until they bring you provable success and you are excited about being a reference.   Their service delivery model takes a holistic approach towards integrated online marketing, utilizing our proprietary methodologies and technologies in order to take a deep look at your campaign and develop an online marketing strategy.  Most importantly: They get results.   https://thomsinger.com/podcast/apogee-results
Making Waves at C-Level
http://www.thomsinger.com/podcast
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