1 rich Libsyn https://www.libsyn.com 90 600 Questions- (1:10) Can you share some more about your background and Women Who Drone? (5:25) What are some branding tips you have from your success establishing a great brand in Women Who Drone? (7:40) Was your main social media Instagram, or did you try to launch on multiple social platforms? (9:30) Do you recommend user generated content even for small drone service providers or what content creation tips would you offer those types of companies? (11:37) What other software/tools would you recommend for marketing (14:00) Do you have any recommendations for DSPs out there to develop new business and find clients? (16:55) What can both men and women do to support Women Who Drone? (20:00) What women would you spotlight who are doing amazing things in the drone industry (23:38) What are some biggest lessons learned from the challenges you’ve faced through your years in the industry? (26:00) Final 3 Rapid Fire: -Coolest place the drone industry has taken you? -Favorite drone to fly? -Favorite project you have worked on? &amp;nbsp; &amp;nbsp; What You Will Learn- (3:30) What is Women Who Drone and how are they helping females in the drone industry (6:00) What goes into creating a successful brand and why designing your colors, tone, look, feel of your brand is crucial before you actually start marketing (8:05) What is User Generated Content and how it can facilitate your content creation strategy (9:50) Why the type of brand/company you are should be the guiding factor in your content creation workflow and how to make that determination (10:35-13:30) Elena’s recommended software/tools to use in your business (scheduling, social, design, editing, etc) (14:50) Ways Women Who Drone inspires, educates, and empower women in the drone industry (16:06) Why a portfolio is critical to find opportunities for drone service providers (17:15) How men and women can get involved in supporting gender diversity in the drone industry (20:15) Some examples of women doing amazing things in the drone industry and for Women Who Drone (24:00) Elena’s lessons learned from her time in the drone industry around funding, marketing, partnerships and more. &amp;nbsp; Links Mentioned- -Women Who Drone Youtube Channel -WomenWhoDrone.co -Facebook/Instagram/Tik Tok @WhoWhoDrone Harnessing Aerial - Drone Podcast https://skyelink.org <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/14996756/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/76928309