S2 E457: Encore Episode - Your customers won't be loyal if they don't know how to play your game

1 rich Libsyn https://www.libsyn.com 90 600 S2 E457: Encore Episode - Your customers won't be loyal if they don't know how to play your game Imagine kickoff at one of this weekend’s NFL games with no yardage markers on the field or goal lines over which to score. How excited would you be to cheer your team if you didn’t know how they could win the game? So, why do we fail to onboard customers into our loyalty programs — then wonder why they aren’t more engaged when we haven’t taught them how to win at our game? Based on new and insightful research from Brierley + Partners, today’s PROJECT DISTINCT reveals why you need to consider developing a video game-like tutorial for your loyalty program. Here&nbsp;is the link to the post cited in the podcast. It's What You Stand FOR: Beyond Distinction with Scott McKain https://ScottMcKain.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/14914283/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/33851624