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Episode #74 - Are You Measuring the Right Things?
In this week’s episode, Content Marketing Institute’s Robert Rose is wondering if we’re measuring the right things. Marketing leader Adam Helweh talks with Robert about the trends Google thinks will stick with consumers even when stay-at-home orders relax. And finally he points to an article that asks whether marketers should even care about engagement anymore. And that’s a wrap for the week ending June 19, 2020. NEWS ITEM OF THE WEEK Google Expects Quarantine Consumer Trends to Outlast Stay-at-Home Measures https://www.adweek.com/brand-marketing/google-expects-quarantine-consumer-trends-to-outlast-stay-at-home-measures/ INTERVIEW OF THE WEEK Adam Helweh is CEO of Secret Sushi Creative Inc, a strategic design, digital, and social media marketing agency. He specializes in the convergence of design and technology to provide businesses with more intelligent and interactive ways to connect with customers and grow. His clients have included Edelman, Broadcom, Stanford Federal Credit Union, the Thomas Keller Restaurant Group, Bunchball, and others. Learn more about Adam: ·         Follow him on Twitter : https://twitter.com/adamhelweh or LinkedIn: https://www.linkedin.com/in/adamhelweh/  ·         Listen to his podcast Marketing in the Raw  : https://anchor.fm/marketingintheraw/ OUR CONTENT MARKETING IDEA OF THE WEEK Should Engagement Really Matter to Marketers Anymore? https://contentmarketinginstitute.com/2020/03/rethink-engagement-content-marketing/ SPONSOR SiteCore As the well-known marketing saying goes, “Content is king”. And with organizations having to rely on their digital channels more than ever these days to reach customers, creating and publishing effective and engaging content has taken on a whole new level of importance.  Sitecore recently held its inaugural Virtual Marketer Day, and one of the tracks was dedicated to helping organizations better manage their content – from beginning to end.  We’ve created a post-event guide titled “Understanding the end-to-end content lifecycle”, with practical steps you can take to optimize your content engine and personalize digital experiences for your customers.  Download the guide today at: https://cmi.media/sitecore-lifecycle
CMI Weekly Wrap
https://contentmarketinginstitute.com/cmi-weekly-wrap-podcast/
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