1 rich Libsyn https://www.libsyn.com 90 600 As you may know, sales of my book are crushing it. In fact, I actually have a self-liquidated sales funnel. That means that for every buck I spend on ads I get a dollar back in revenue almost immediately. &amp;nbsp; i.e. a free marketing budget.&amp;nbsp; &amp;nbsp; But that didn’t come easy. It took 14 variations of the funnel to get it to that level! &amp;nbsp; In this episode, I dig into split testing your funnels so that they’re as good as they can possibly be. Listen along and you’ll learn… &amp;nbsp; - Why every funnel needs tweaking and refining. - Why burning money to get data isn’t a bad thing. - How you can scale when you finally get your funnel right. &amp;nbsp; Building a funnel is the easy part. It’s the little tweaks and changes that make all of the difference. Check out the podcast to learn more. The Content Hacking Show https://fubbi.co/podcasts/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/14854523/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/045974/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/14854523