1 rich Libsyn https://www.libsyn.com 90 600 For many marketers, sales enablement is a newer marketing discipline. Irina Soriano describes it as the strategic use of people, processes, and technology operating together to improve sales productivity and increase revenue.&amp;nbsp; &amp;nbsp; As the Head of Enablement for Seismic, she would know a thing or two about sales enablement.&amp;nbsp; Seismic is the global leader in sales enablement providing storytelling platforms to increase productivity and effectiveness across sales and marketing.&amp;nbsp; &amp;nbsp; Learn from Irina as she breaks down the basics to this now fundamental discipline while giving listeners a plan to start. You’ll also hear how impactful it is to give back to the sales enablement community by networking and sharing ideas with other like-minded marketers and sales teams. . Key Takeaways Build a business case for sales enablement to secure a budget from stakeholders.&amp;nbsp; Lean into those with sales enablement experience to foster your own growth.&amp;nbsp; Start by focusing on one area of enablement at a time such as onboarding new hires. Resources and Links Discussed: Connect with Irina Soriano: https://www.linkedin.com/in/irina-soriano/safink/ Connect with Andy: https://www.linkedin.com/in/andymedley/ Connect with Muhammad: https://www.linkedin.com/in/muhammadyasin/ The Bridge http://bridgepodcast.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/14796791/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/87A93A/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/14796791