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56 - CSR & Social Good – not just the right thing to do but the smart thing - with Hailey Cavill-Jaspers
D(g)B episodes are recorded weeks in advance, and this episode is no exception. Kelly & Lara preempt the interview with Hailey to share important thoughts on US events from late May to early June 2020.  Taking action to solve social problems and communicate what you’re doing should always be top of mind in business, according to Hailey-Cavill Jaspers, Australian DoGoodologist.  Hailey’s talking with Lara and Kelly, as the June theme of Altruism continues, about why CSR & Social Good is a robust, potent strategy for both boom and tough times is and why it’s important to increase investment in the coming months and years. Hailey Cavill-Jaspers, DoGoodologist Hailey has advised blue-chip companies and brands on CSR & Social Good for over 25 years through her company Cavill + Co in Australia. She’s built over 50 cause partnerships for clients including Disney Australia, Vodafone Foundation, Mondelez Australia and SEEK. She also teaches non-profits how to partner with corporations through online training program, BePartnerReady.com™ . Free books for listeners       DoGoodology – the science of doing good Money CAN buy you happiness – if you give it away!  This is the science and neuroscience that explains the giving high. Free download – not even data capture!       Talking the Walk®2 – How to tell your social good story and resonate with Millennials Why and how companies must communicate CSR & Social Good to cut through skepticism and the noise. Free download to Doing (good) Business listeners until June 30, 2020. Follow prompts to purchase the e-book, and when at shop put in DOINGGBUSINESS on the e-book and it will revert to $0   Notable stories mentioned: Twiggy Forrest securing 10m covid tests Atlassian  
Doing (good) Business
https://www.DoingGoodBusiness.com
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