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Episode #72 - Bounce Back? Nope. What You Should Prepare for Now
In this week’s episode, Content Marketing Institute’s Robert Rose is wondering if we’re bouncing back – or forward. He offers his fresh take on how (or whether) to plan for an economic bounce back. Robert talks with “unapologetic marketing truth teller” Katie Martell about the intersection of marketing and social movements. And he shares an article about the disruptive change we need now. And that’s a wrap for the week ending May 29, 2020. NEWS ITEM OF THE WEEK Marketers should be planning for an economic bounceback https://www.marketingweek.com/marketers-planning-economic-bounceback/ INTERVIEW OF THE WEEK This week I talked with Katie Martell, a self-described “unapologetic marketing truth teller.” A whip-smart B2B content marketing strategist, Katie was the executive director of Boston Content, a community of content practitioners, and the chief marketing officer and co-founder of Cintell, a Boston-based B2B content marketing provider. A writer, speaker, and emcee, she hosts the live social-platform-based Exceptional Truths https://www.katie-martell.com/exceptional-truths Learn more from Katie: Follow her on LinkedIn: https://www.linkedin.com/in/katiemartell/ Visit her website: https://www.katie-martell.com/ OUR CONTENT MARKETING IDEA OF THE WEEK Content Management and Strategy: A Disruptive Change We Need [New Research] https://contentmarketinginstitute.com/2020/05/content-strategy-research/ SPONSOR SiteCore Organizations all over the world are being forced to reevaluate their business plans and marketing strategies. The luxury of being able to take a leisurely approach to a digital transformation is no longer an option. Making human connections with customers in our suddenly digital-heavy world should be a top priority. And that means putting your digital transformation on the fast track. Recognized by analysts as a leader in digital experience platforms, Sitecore can help you create memorable customer experiences that build brand trust and loyalty. Learn more at http://cmi.media/sitecore_weekly_wrap_2  
CMI Weekly Wrap
https://contentmarketinginstitute.com/cmi-weekly-wrap-podcast/
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