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  <title>Ep2: Pricing in a Pandemic - Set your prices during COVID-19</title>
  <description>From price gouging to sustainable pricing for profit, in this episode, James and Mark have a thought provoking impromptu business chat that will leave you with not with top tips that you can apply to your pricing today! Top tips: Tip 1 – Value proposition to customers: skip to 02:38 Tip 2 – Knee-jerk price reductions: skip to 06:40 Tip 3 - Vision, long term value: skip to 12:39 We would love to hear from you – you can get in touch with us on podcasts@larking-gowen.co.uk. If you enjoy this episode, please subscribe, and whilst you’re there, we would really appreciate a 5* review, as this helps other people find our podcast! larking-gowen.co.uk (c) Larking Gowen &amp;amp;nbsp; </description>
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