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  <title>041: Celebration and Behavioral Change: We're so glad you're here! | BJ Fogg</title>
  <description>“The best way to really learn something is to teach it to someone else.&amp;quot;&amp;amp;nbsp; In this episode of Intended Consequences, we’re talking to BJ Fogg, PhD, author and founder of the Behavior Design Lab at Stanford University. His new book, &amp;quot;Tiny Habits,&amp;quot; has turned business management lessons into a program for individual behavioral change. Anyone involved in marketing is involved in what BJ calls &amp;quot;behavioral design.” How can science change your behaviors and your marketing effectiveness? Habits make time for themselves. Listen in.&amp;amp;nbsp; Resources and links discussed:  Connect with BJ: bjfogg.com&amp;amp;nbsp; Learn more about Tiny Habits: tinyhabits.com/book Follow Brian on Twitter: https://twitter.com/bmassey&amp;amp;nbsp; Learn more about Conversion Sciences: https://conversionsciences.com/&amp;amp;nbsp;  </description>
  <author_name>Intended Consequences</author_name>
  <author_url>https://www.conversionsciences.com</author_url>
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