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Episode #66 - Do You Really Care How Your Audiences Are Doing?
In this week’s episode, Content Marketing Institute’s Robert Rose is wondering how you’re doing (and he really wants to know the answer). He offers his take on a new article that explains how content helps brands keep calm and carry on. Robert talks with Tanzen Consulting’s Carrie Hane about content design, new operational models, and how we get to a new normal with better content strategies. Plus he points you to an article about Agile marketing principles that’s especially relevant today. And that’s a wrap of the week ending April 17, 2020. SPONSOR Content Marketing University The all-new 2020 curriculum features six courses from Robert Rose and 50-plus hours of ancillary content from top industry leaders diving deep into the topics you care about. It’s perfect for enterprise brands and entire departments looking to hone their skills together and individual professionals wanting to advance their own practice of content marketing. Use the discount code FRIEND200 for a $200 discount on access to the courses for an entire year when you register by April 30. https://www.contentmarketinguniversity.com/ NEWS ITEM OF THE WEEK How Content Can Help Your Brand Keep Calm and Carry On — Virtually https://www.ana.net/blogs/show/id/mm-blog-2020-04-keep-calm-carry-on-content INTERVIEW OF THE WEEK Carrie Hane Founder Tanzen Consulting Hane teaches organizations how to stop the content madness. Since 2015, her company Tanzen Consulting has worked to make content future friendly by starting outside of an interface or delivery channel. Her methodology for doing this is detailed in her 2018 book Designing Connected Content: How to Plan and Model Digital Products for Today and Tomorrow. Carrie was a content strategist before content strategy was even cool. We had an interesting conversation about content design, operational models, and how we might be seeing the future of content strategy coming to life in this current crisis. Learn more from Carrie: Follow her on Twitter Visit the Tanzen consulting web site Attend one of the (now digital) events where she’s presenting: IAC20 and OmnichannelX OUR CONTENT MARKETING IDEA OF THE WEEK Agile Principles + Content Marketing = Long-Term Success https://contentmarketinginstitute.com/2015/12/agile-principles-content-marketing/
CMI Weekly Wrap
https://contentmarketinginstitute.com/cmi-weekly-wrap-podcast/
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