1 rich Libsyn https://www.libsyn.com 90 600 Generally, I try to make the How Brands Are Built podcast evergreen. I want listeners to be able to go back any old episode and find that the conversation—whether it’s with a namer, a strategist, an author, or some other branding professional—is still relevant. But this episode is different. It’s April, 2020, and we’re in the midst of the COVID-19 pandemic. To say the least, it’s been disruptive. (And not in the cool, buzzwordy kind of way.) Early on in the crisis,&amp;nbsp;I read news of Zoom&amp;nbsp;making conference calls free for K–12 schools, grocery stores&amp;nbsp;creating special shopping hours for more vulnerable populations, and&amp;nbsp;The New York Times&amp;nbsp;taking down its paywall for all coronavirus-related coverage. I started keeping track of how companies were pitching in, and created an&amp;nbsp;Instagram&amp;nbsp;post highlighting six approaches, with an example for each. Shortly thereafter, I started seeing similar content, including a blog post from&amp;nbsp;Character, titled “A Brand’s Responsibility In Times of Crisis.”&amp;nbsp;I wanted to talk a bit more about how brands are reacting, so I reached out to the authors, Lauren Wong, Associate Strategy Director, and Myra El-Bayoumi, Head of Strategy. (Myra’s name may sound familiar—she was a guest on the podcast last season.) Lauren and Myra graciously agreed to hop on Zoom for a quick, impromptu chat about what brands can do, should do, and in some cases, should avoid doing, in times of crisis. How Brands Are Built https://www.howbrandsarebuilt.com/podcast/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/13979375/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/69897545