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  <title>Three techniques to listen better</title>
  <description>I recently came across some research that confirmed what many of us in the profession of educating sales people have known for years: That purchasers would be “much more likely” to buy from a sales person if that sales person would just “listen” to the customer. (1)&amp;amp;nbsp; The survey found that some of the worst offenders were experienced sales people. &amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp; Listening is one of the four fundamental competencies of a professional sales person, and yet, the profession is, in general, so poor at it that most customers remark on our inability to do it well. &amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp;&amp;amp;nbsp; In this podcast, I share three techniques to help you to listen better. </description>
  <author_name>Practical Wisdom from Kahle Way Sales Systems</author_name>
  <author_url>http://kahlewaygrowthsystems.libsyn.com/website</author_url>
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