1 rich Libsyn https://www.libsyn.com 90 600 In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Scott MacKenzie of Industrial Talk. They discuss why podcasting is a vital element to the sales, marketing, and branding strategy for any business and how to get started. You’ll learn: &amp;nbsp; The greatest value to podcasting for industrial services companies is the opportunity to develop relationships with your guests. You can start a podcast about anything. To make it interesting, Scott says, you just have to find the “human element” of any subject. An engaging host is key to a podcast’s success. Find someone who can get guests talking about what they’re passionate about.&amp;nbsp; &amp;nbsp; &amp;nbsp; AMP UP Your Digital Marketing https://blog.gaggleamp.com/podcasts <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/13650797/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/13650797