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  <title>Episode #261:  BACK TO THE BASICS MARKETING SERIES - PART 2: Know Your Market and Do Your Homework</title>
  <description>On Part 2 of the Back to the Basics Audio series we dive deep into knowing your market and doing your homework.&amp;amp;nbsp; This is an essential foundational piece of your marketing.&amp;amp;nbsp; If you don't really know the &amp;quot;Who&amp;quot;, the &amp;quot;Where&amp;quot; and the &amp;quot;What&amp;quot; of your audience then your marketing is going to be less effective at best, and at worst, it's going to suffer.&amp;amp;nbsp; So I want to show you how to identify and answer some of these key questions to better help you in your marketing efforts. </description>
  <author_name>The Chirofunnel Podcast</author_name>
  <author_url>http://rebootyourpractice.libsyn.com/podcast</author_url>
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