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The Publicity Show Interviews Steve McKee Author of When Growth Stalls
Here's how to listen to the show. First click on the title of
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the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each
show. Elizabeth
is the author of the Amazon Bestselling book The Chic
Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory
firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show
and several other Atlanta-based radio shows on Atlanta Business Radio X.
Today we go to talk with Steve McKee
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the president and co-founder of McKee
Wallwork Cleveland, a full service marketing communications firm that has twice
been awarded the American Marketing Association’s EFFIE Award, one of the industry’s
highest honors.Steve has received numerous advertising awards and honors
throughout his career, both while learning his craft working at some of the
best-known advertising agencies in the world, including NW Ayer, Della Femina,
and a division of McCann-Erickson Worldwide, and as president of McKee Wallwork
Cleveland. He has pioneered his agency’s Charrette® planning process, a
formalized methodology that serves as the foundation for client marketing
programs.Steve has been published or quoted in The New York Times, USA Today, Advertising Age, Adweek, Investor’s
Business Daily and The Los Angeles Times, as well as in dozens of regional and
local newspapers and magazines throughout the U.S. He has appeared on CNBC, ESPNII,
CNNfn, Bloomberg radio and network television affiliates in two dozen cities
across America.Steve currently writes a monthly advertising advice column
for BusinessWeek Online, and is the author of the upcoming book, When Growth
Stalls, to be published by Jossey-Bass, an imprint of Wiley, in March, 2009.
Based on years of extensive research and first-hand experience, When Growth
Stalls presents compelling insights into how companies lose their way, exposes
the destructive (and often hidden) internal dynamics that hinder successful
turnarounds, and reveals active measures leaders can take to avoid or reverse
stalled growth.
To learn more please go to his website www.whengrowthstalls.comAlso,
if you know of a Public Relations professional anywhere in the world that we
should know about, please email Elizabeth Gordon at EGordon @
FlourishingBusiness.com. We will try to get them on the
show.
The Publicity Show
http://publicityshow.libsyn.com
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