1
rich
Libsyn
https://www.libsyn.com
90
600
The Publicity Show Interviews Janet W Christy, Author of Capitalizing on Being Woman Owned
<!--
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{mso-style-parent:"";
margin:0in;
margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:"Times New Roman";
mso-fareast-font-family:"Times New Roman";}
p.MsoBodyTextIndent, li.MsoBodyTextIndent, div.MsoBodyTextIndent
{margin:0in;
margin-bottom:.0001pt;
text-indent:.5in;
line-height:150%;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:Arial;
mso-fareast-font-family:"Times New Roman";}
p.MsoBodyText2, li.MsoBodyText2, div.MsoBodyText2
{margin:0in;
margin-bottom:.0001pt;
text-align:justify;
mso-pagination:widow-orphan;
font-size:9.0pt;
mso-bidi-font-size:12.0pt;
font-family:Arial;
mso-fareast-font-family:"Times New Roman";}
a:link, span.MsoHyperlink
{color:blue;
text-decoration:underline;
text-underline:single;}
a:visited, span.MsoHyperlinkFollowed
{color:purple;
text-decoration:underline;
text-underline:single;}
@page Section1
{size:8.5in 11.0in;
margin:1.0in 1.25in 1.0in 1.25in;
mso-header-margin:.5in;
mso-footer-margin:.5in;
mso-paper-source:0;}
div.Section1
{page:Section1;}
-->  Here's how to listen to the show. First click on the title of
the show you are interested in. Then left click one time on the POD
button which is to the immediate left of the show title. This should
cause your default media player to appear and you now just have to hit
the play button in order for the show to begin. You can also download
the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each
show. Elizabeth
is the author of the upcoming book The Chic
Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory
firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show
and several other Atlanta-based radio shows.
This afternoon we spoke with Janet Christy who has spent the majority of her professional
career in marketing, sales and public relations positions.  She has also worked on several economic
development and technology initiatives in the Southeast.  
In 2003 Janet formed Leverage
& Development, LLC, a consulting firm focused on helping Small and
Woman/Minority Owned businesses and government/education entities.  The firm has several service offerings that
assist businesses and governments in evaluating their assets and then
developing plans to improve them and/or use them to accomplish specific goals.
Janet
currently works with Women and Minority owned businesses to develop plans that
will help them maximize their certification as a Woman or Minority Owned
Business.  She prepares a customized
manual for her clients that includes: Market Assessment, Key Prospects,
Prospecting Strategy, and a Step-by-Step Marketing Plan. 
Janet
also conducts seminars on marketing and certification for Small and
Woman/Minority Owned Businesses. She conducts the seminars for Chamber of
Commerce memberships, private businesses, education institutions and
municipal/county governments.  These
workshops provide attendees with practical instruction, resources and
experience-based advice. 
In
2006 Career Press (Franklin NJ) published Janet's book Capitalizing On
Being Woman Owned.  Janet has
also written articles for several magazines and blogs including "Home Business
Magazine.”  She has made more than 30
radio appearances to discuss the advantages and opportunities for woman owned
businesses.  Janet was selected as part
of the “Brain Trust” for the Small Business Advocate and has been appointed to the Board of Business Credit Success.  Janet was named as “Communicator of the Year”
by the Greenville SC Chapter of the Association for Women in Communications.
She continues to speak and conduct workshops related to Women and Minority
Owned Businesses.  
“One
of my main goals is to help women understand that they have choices in
life.  Helping them be successful in
their business choices is one of the ways I can do this,” says Janet.  That is why she often speaks to women"s
groups and mentors other women.
Since early 2000, Janet has aided
several East Coast municipalities and counties in determining strategies and
developing plans for improving the entrepreneurial culture and services as part
of their Economic Development efforts. 
She has helped them obtain grants, develop small business incubators and
establish entrepreneurial development programs.
Janet
has worked on both sides of the procurement process.  Her experience includes both preparing RFPs
(Request for Proposal) and RFIs (Request for Information) and responding to
them.   She currently works as a
consultant for Small and Woman/Minority Owned Businesses to aid them in
marketing to government and education entities. 
She also assists government and education entities in the development of
RFPs and the evaluation of responses.  
Janet’s firm, Leverage & Development, LLC offers a workshop to help
businesses understand the culture behind government purchasing, the workshop is
titled “I Want A Government Contract - I Think.” For more information about Janet, her bok or her firm please go to her website www.leverageanddevelopment.com
Also,
if you know of a Public Relations professional anywhere in the world that we
should know about, please email Elizabeth Gordon at EGordon @
FlourishingBusiness.com. We will try to get them on the
show.
The Publicity Show
http://publicityshow.libsyn.com
<iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/1348161/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe>
https://assets.libsyn.com/secure/item/1348161