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The Publicity Show Interviews Creative Genius and Author Gary Unger
Here's how to listen to the show. First click on the title of
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the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each
show. Elizabeth
is the author of the upcoming book The Chic
Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory
firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show
and several other Atlanta-based radio shows.
This afternoon we spoke with author, speaker and advertising consultant Gary Unger, a creative
powerhouse and gifted humorist. His message is clear: Be yourself and have fun doing it! 
His clever and insightful writing style never fails to inspire laughter and deep
thought, sparking the fountain of creativity buried in the minds of his
readers.
Gary Unger's message in his book How to Be a Creative Genius (in five minutes or
less) has been honed by more than a decade of success in the advertising
industry. Currently, Unger is an advertising consultant who has worked on
creative campaigns for industry titans such as Chick-Fil-A, General Motors and
the National Basketball Association. He is the originator of AutoZone"s "Get in
the Zone” ad campaign, the longest running ad campaign in the company’s history.
Gary’s creative work has been featured in numerous publications and has also
earned him a place in the Levi Strauss T-Shirt Hall of Fame. 
Unger is the creator of a proprietary creative process called XDO, a
process blending actions, material and the existential in order to unlock the
creative potential of its practitioners. For more information please check out his website www.garyunger.com
Also,
if you know of a Public Relations professional anywhere in the world that we
should know about, please email Elizabeth Gordon at EGordon @
FlourishingBusiness.com. We will try to get them on the
show.
The Publicity Show
http://publicityshow.libsyn.com
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