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  <title>The Publicity Show Interviews Marilynn Mobley Baby Boomer PR Expert with Edelman</title>
  <description>&#13;
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Here's how to listen to the show. First click on the title&#13;
of the show you are interested in. Then left click one time on the POD button&#13;
which is to the immediate left of the show title. This should cause your&#13;
default media player to appear and you now just have to hit the play button in&#13;
order for the show to begin. You can also download the show to listen on your&#13;
mp3 player. Now&#13;
you can also find us on iTunes by clicking on this link.&#13;
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Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The&#13;
Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an&#13;
advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show&#13;
and several other Atlanta-based radio shows.&#13;
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This afternoon we spoke with Marilynn Mobley, Senior Vice President with Edelman. She has spent her 31 year career helping organizations&#13;
better understand how to communicate more effectively.&amp;amp;nbsp;&amp;amp;nbsp;&#13;
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The focus of her writing and consulting today is on baby&#13;
boomers. She spends the majority of her time studying how this huge,&#13;
influential and prolific generation makes decisions on how to spend money, save&#13;
money and plan for the future. &#13;
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As the senior leader of Edelman’s Boomer Insights Generation&#13;
Group (B.I.G.G), headquartered in Atlanta, she is part of a group of boomer&#13;
executives who share research-based insights to help our clients identify their&#13;
Bull’s-Eye Boomer to ensure their marketing dollars are invested wisely and&#13;
they hit their target every time. She also uses her personal experience from&#13;
spending 15 years at IBM and nine years as an entrepreneur to offer clients&#13;
guidance on how to harness the power of boomer employees, especially in&#13;
organizations where multiple generations work side by side.&#13;
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For more information about Marilynn and what she is up to&#13;
check out her popular blog, www.BabyBoomerInsights.com.&amp;amp;nbsp;&#13;
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Also, if you know of a Public Relations professional anywhere in the&#13;
world&amp;amp;nbsp;that we should know about, please email Elizabeth Gordon at EGordon&#13;
@ FlourishingBusiness.com. We will try to get them on the show.&#13;
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