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The Publicity Show Interviews Steven Kleber with Kleber & Associates
Here's how to listen to the show. First click on the title of
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the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each
show. Elizabeth
is the author of the upcoming book The Chic
Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory
firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show
and several other Atlanta-based radio shows.This afternoon we spoke to Steven Kleber
founder of Kleber & Associates (K&A), in 1987. K&A is an Atlanta-based
full-service marketing agency which specializes in the home improvement
channel, K&A works in partnership with a variety of clients who market
premium products for both residential and commercial applications including
architects, developers, builders, remodelers, designers and manufacturers.
His client partners include KWC Faucets and Sinks, Gerber Plumbing Fixtures,
preeminent tile roof provider, MonierLifetile, Mr.Steam – maker of the world’s
most luxurious steambaths and towel warmers, the SEN Design Group - national
organization of the country’s finest kitchen and bath designers, and KOMA Trim
Products, among others.
In addition to solid integrated marketing programs, K&A also offers clients
a proprietary Brand Navigator® process that gets to the essence of the brand
promise and messaging statements that will create the emotion needed to
motivate customers to buy. Kleber is a passionate force driving his agency to
consider non-traditional marketing approaches and alliances with key
influencers to add impact to marketing and sales efforts.
K&A also regularly collaborates with a noted Atlanta research group to explore emerging
trends in generational and consumer purchasing groups. Kleber is a frequent
speaker on consumer behavior and trends at key industry events and a
contributor to noted industry publications. Some of his recent topics of
discussion include exploring the consumer trends in relation to groups
including: Baby Boomers, Generation Green, the Chief Purchasing Officer of the
Home: The Woman, Generation X and Y, Missing Males, and the Luxury Consumer,
among others.
Furthermore, Kleber is the immediate past president of the National Kitchen
& Bath Association’s Center for Kitchen and Bath Education and Research, a
non-profit foundation created for the purpose of educating and cultivating
future leaders in the kitchen and bath industry. Additionally, he’s a trustee
of the National Remodeling Foundation, and his agency is an active member of
the National Association of Home Builders, National Association of The
Remodeling Industry, National Kitchen and Bath Association, American
Association of Advertising Agencies and Public Relations Society of America. For more information about Steven and his firm please go to his website www.kleberandassociates.com
Also,
if you know of a Public Relations professional anywhere in the world that we
should know about, please email Elizabeth Gordon at EGordon @
FlourishingBusiness.com. We will try to get them on the
show.
The Publicity Show
http://publicityshow.libsyn.com
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