1 rich Libsyn https://www.libsyn.com 90 600 Victor Hugo once wrote that “There is one thing stronger than all the armies in the world, and that is an idea whose time has come.” &amp;nbsp; This is the first part of our two-episode conversation in which we explore why some ideas gain traction, while others fail to catch on. &amp;nbsp; In this episode, Ethan Beute, Mark Bonchek, Dara Treseder, and Sangram Vajre join us to discuss: &amp;nbsp; - Characteristics of ideas that take hold &amp;nbsp; - Value of storytelling and community to spread ideas &amp;nbsp; - Ideas as products &amp;nbsp; - Incremental vs. exponential adoption curves &amp;nbsp; Ethan Beute is Chief Evangelist of BombBomb. He is co-author of Rehumanize Your Business, and host of the Customer Experience Podcast. &amp;nbsp; Mark Bonchek is Founder and Chief Epiphany Officer of Shift Thinking. He is also on the faculty of Singularity University. &amp;nbsp; Dara Treseder is Chief Marketing Officer at Carbon. She previously led marketing and growth efforts at GE, Apple, and Goldman Sachs. &amp;nbsp; Sangram Vajre is Chief Evangelist and Co-Founder at Terminus. He is host of the FlipMyFunnel Podcast and author of two books about Account-Based Marketing. Building Bridges https://www.skybridge.associates/podcast/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/13469795/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/13469795