1 rich Libsyn https://www.libsyn.com 90 600 In this week’s episode, Content Marketing Institute’s Robert Rose is wondering whether we’re spiraling into silence – and what we can do about it. Plus he talks about whether Salesforce’s acquisition of The CMO Club is the first of many. Robert chats with Jason Miller about how creativity may be the only real edge we have over machines. And finally he shares an article that explores the power behind purpose-driven brands. And that’s a wrap of the week ending March 6, 2020. SPONSOR Kapost So let me tell you a story … Once upon a time, customers wanted content. So, marketing produced it. As new ways to reach customers emerged, marketers kept creating more and more content. They also started growing their teams and adding technology to help drive engagement. But in all the excitement, we forgot why we started making content in the first place: for our customers. We knew the messages we worked so hard to build were getting lost in the chaos, but we didn't know another way. Finally our customer said, &quot;Enough! You're confusing me!&quot; With that, Kapost was born. Kapost unites revenue teams to speak in one voice across the entire customer journey. Learn more at http://cmi.media/kapost. News items of the week Effects of the &quot;Spiral of Silence&quot; in Digital MediaEWS ITEM of the Week http://www.inquiriesjournal.com/articles/1104/effects-of-the-spiral-of-silence-in-digital-media Welcome The CMO Club to the Salesforce Family https://www.salesforce.com/company/news-press/stories/2020/3/salesforce-cmoclub/ INTERVIEW of the week Jason Miller He’s been around the business forever. And, as you’ll soon hear, he’s starting a new adventure. Jason recently worked as head of brand for Microsoft Europe. Before joining Microsoft, he spent more than five years leading innovative content marketing programs at LinkedIn (and was a 2018 Content Marketer of the Year finalist). He’s also an accomplished photographer. Listen in to our conversation, then learn more about Jason’s work: Connect with him on LinkedIn, Instagram, Twitter, or Facebook. Check out his book of rock music photography. OUR CONTENT MARKETING IDEA of the WEEK 3 Purpose-Marketing Lessons From Innovative Brands https://contentmarketinginstitute.com/2018/07/purpose-marketing-brands/ CMI Weekly Wrap https://contentmarketinginstitute.com/cmi-weekly-wrap-podcast/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/13411040/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/13411040