1 rich Libsyn https://www.libsyn.com 90 600 What do you get when you add a software developer with an SDR with an AE with a sales manager with a product marketer, VP of sales and VP of marketing?&amp;nbsp; You get Darryll Praill of Vanilla Soft.&amp;nbsp; One of the most interesting backgrounds when you think about the sales and marketing relationship. Check it out and learn: What does good content mean at an industry event? What's more important at a show, content or experience? What does poor content look like at an event? How do you pitch ROI? The Sales Engineer to AE relationship Surf and Sales http://surfandsales.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/13389707/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/83806262