1 rich Libsyn https://www.libsyn.com 90 600 Episode Highlights: [01:08]&amp;nbsp;How John went from offline marketing to online marketing and built his success. [04:39]&amp;nbsp;Why John thinks TV as a platform is a major opportunity for marketing. New Speaker: [11:57]&amp;nbsp;Facebook and other social apps see your attention as their money. [12:21]&amp;nbsp;It's important to recognize our Pavlovic addiction to that digital ping on our phones.. [15:32]&amp;nbsp;We use social media and not the other way around. [16:38]&amp;nbsp;We now find ourselves struggling even as marketers to avoid being sucked into a content consumption loop. [17:50]&amp;nbsp;It's not easy to fight the vortex of social media and its time sucking power. [19:57]&amp;nbsp;Are we too busy recording the moment to actually live in it? [23:08]&amp;nbsp;Education is not about the content as much as it is about the teachers. [31:59]&amp;nbsp;Education based on processes is obsolete. The jobs that will make you money are not following regimented procedures, we have software and machines for that. [34:33]&amp;nbsp;Quoting Elon Musk on education and Batman movies. [36:30]&amp;nbsp;Making education exciting. [40:43]&amp;nbsp;Everyone has something they are really good at and you can earn revenue from that talent. [43:24]&amp;nbsp;There are really only a couple of IM business models out there, focus on one. ProfitCast http://profit.io/profitcast <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/13034543/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/64202384