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  <title>Episode 2 - Reinventing Products &amp;amp; Services</title>
  <description>Industries are being squeezed from all sides. Top-line growth is stalling. Revenues have levelled off. Customers are finding new ways to engage digitally and digital disruptors are undermining the traditional base of services.&amp;amp;nbsp; Businesses must take positive steps to ready their products and services for the next wave of innovation applications, from 5G implementation and beyond.&amp;amp;nbsp; How will businesses keep up with the pace of change and ensure pervasive innovation is in-built into their new ways of working? Hear from Telstra executives Andrew Penn CEO, Michael Ebeid Group Head of Enterprise and Sarah Frank Head of Innovation at Telstra. </description>
  <author_name>Epic Disruption</author_name>
  <author_url>https://epicdisruption.accenture.com/#podcasts</author_url>
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