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  <title>Azeem Ahmad - No Customer? No Problem! Tips to measure on site behaviour using signals</title>
  <description>Many of us work with businesses that have a brick and mortar presence as well as a digital presence. Quite often, there is a disconnect between what happens online vs what happens online in terms of customer behaviour. In this talk, I'll show you some of the methods you can use to measure this online using behaviour signals - to help you improve your online performance. </description>
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