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  <title>Building Sustainable Brands—A Packaging and Operations Approach with Tom Szaky</title>
  <description>  The ever-more environmentally conscious consumer is on the lookout for companies and brands that produce sustainable products through low-impact operations. Since 2001, TerraCycle has led the way by recycling hard-to-recycle materials and turning them into new products. But can a company inject a sustainability mindset beyond its own operations?   In this month’s Center Chat, Marketing Institute Leader&amp;amp;nbsp;JP Kuehlwein&amp;amp;nbsp;talks to TerraCycle Founder and CEO&amp;amp;nbsp;Tom Szaky&amp;amp;nbsp;about how to build a sustainable brand. </description>
  <author_name>Influencers</author_name>
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