1 rich Libsyn https://www.libsyn.com 90 600 Tom Belcher is a process engineer and physicist who's always loved data and drinking wine. Listen to Ep57 as Tom describes the lightbulb moment when his engineering and wine drinking careers collided to spawn a new proactive process for wine and spirits decanting. Now founder of WinePrO2, Tom is embracing entrepreneurship and exciting wine and spirits drinkers with a proactive decanting system that can saturate wine or spirits with oxygen in a matter of seconds, all inspired by a manufacturing process. https://www.jimjimsreinventionrevolution.com/contact https://winepro2.com/ Discount Code: JimJim2019 6:38s Drinking wine in Spain 7:59s Working in industry / engineering process development 11:15s Developing a laser marking oxidation process in the engineering world 12:17 Discovering funnel based wine decanting and searching for data 14:38s Bringing science to the decanting process, taking data 17:12s The lightbulb moment: connecting the oxidizing laser process to wine decanting 20:34s Filing a patent and developing a decanting product backed with data 24:10s Engineering project ends , taking opportunity to focus on product development 25:57s Introducing the WinePRO2, the first proactive wine and spirits decanting system 29:58s The challenge of marketing a new product 31:02s Popping the cork on a red blend and A B testing the WinePro2 36:10s Reviewing the WinePro2 treated wine 39:03s Developing ways to showcase the product 41:34s Attending a New Orleans bourbon festival and discovering a new market for WinePro2 43:20s A B testing Whistle Pig Rye whiskey 47:25s Reviewing the WinePro2 treated Rye “This is scary” 50:25s Tackling digital marketing and learning new avenues to reach people 55:20s You really have to hold the course, the challenge of being persistent 57:10s Urgency to maintain good health “Holding the course, if you have the vision and you get good feedback, you know it’s a product will make a difference for people, then, that’s what kept me going to pursue.” Enjoy the episode? Share with friends! Subscribe in Apple or Google Podcasts! Thanks to our Sponsor! Reach out for a free consultation. https://www.mgshlachter.com/&amp;nbsp; Reinventing architectural services.&amp;nbsp; JimJim's Reinvention Revolution Podcast http://jimjimsreinventionrevolution.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/11194685/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/92558132