Syd Michael: From Cold Calls to Hot Hauls

1 rich Libsyn https://www.libsyn.com 90 600 Syd Michael: From Cold Calls to Hot Hauls Episode Highlights: [00:42]&nbsp;How mood lighting helps power Syd's day. [02:11]&nbsp;Syd can remember the first car he sold and who bought it and how much commission he made. [04:43]&nbsp;How Syd was the first to realize the power of digital marketing and lead generation for the auto industry. [06:26]&nbsp;Some thought using the internet for sales was cheating and others thought it all to be a fad. Not Syd. [08:08]&nbsp;Why you shouldn't call it reputation management nor reputation marketing. [12:17]&nbsp;The lucrative automotive niche. [19:41]&nbsp;Don't overthink your marketing! [20:28]&nbsp;Why you need to build your list before anything else. [22:02]&nbsp;The reason Syd loves cold calling and why he makes so much money with it. [23:08]&nbsp;What are you afraid of? People will have their opinions. [25:07]&nbsp;How to avoid spinning out on "Go." [26:21]&nbsp;Take 100% responsibility if you want control. [30:46]&nbsp;Successful people are never victims. [31:01]&nbsp;Your mindset makes the difference. [40:37]&nbsp;You don't know what you don't know and you don't care about what you don't know about. [45:09]&nbsp;Keep it simple for your audience. [46:16]&nbsp;Use "verbal Judo." ProfitCast http://profit.io/profitcast <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/11177135/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/51469073