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  <title>66 - Part 1 of 3: How Airbnb found and implemented their purpose and how you can do it too - with Douglas Atkin</title>
  <description>There is a lot of information about defining your purpose but there is not a lot on how to find your purpose and even less on how to implement it. This three-part series, will walk you through how to find your purpose and how to bring it to life. We’ll give the behind the scenes details of how Airbnb did it, including the process and exercises they went through. </description>
  <author_name>a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.</author_name>
  <author_url>http://www.marcastrategy.com</author_url>
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