1 rich Libsyn https://www.libsyn.com 90 600 One of the secrets to getting any brain's attention, is to first answer this question for the person about to receive your message: “What’s in it for me, here and now?”&amp;nbsp; How does the world's greatest marketer use this sexy brain bit from Brain-centric Design to get your brain's attention in their marketing messages? For that answer, Rich Carr called the very best, Roy H. Williams. Roy H. Williams is a best selling author and marketing consultant best known for his&amp;nbsp;Wizard of Ads&amp;nbsp;trilogy. He is the founder of the Wizard Academy institute near Austin, Texas.&amp;nbsp;&amp;nbsp;Williams produces and publishes a free weekly column and podcast titled the&amp;nbsp;Monday Morning Memo. SHOW READS: Roy H: Williams:&amp;nbsp; The Wizard of Ads Trilogy Alan Baddeley:&amp;nbsp; Working Memory &amp;amp; The Essentials Hugo Mercier &amp;amp; Dan Sperber:&amp;nbsp; The Enigma of Reason Michael Drew &amp;amp; Roy H Williams:&amp;nbsp; Pendulum:&amp;nbsp;How Past Generations Shape Our Present and Predict Our Future Jefferey and Bryan Eisenberg with Roy H Williams: Be Like Amazon Rich Carr &amp;amp; Kieran O'Mahony:&amp;nbsp; Brain-centric Design Brain-centric Design http://braincentricdesign.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/11068517/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/a68538/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/51427640