1 rich Libsyn https://www.libsyn.com 90 600 There’s a new mantra among communicators today:&amp;nbsp;“Connection before content.” It means: Before you attempt to impart that fascinating content of yours, make sure you’ve established a personal connection with your audience. Today’s listeners want to know who you are before they’re willing to consider what you have to say.&amp;nbsp;In “Connection Before Content,” the Guys give 5 principles for establishing the kind of personal connection that will make any audience eager to listen. The Communication Guys Podcast: Communication Excellence | Professional and Personal Success http://www.communicationguys.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/10641053/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/48002123