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013: Creating New Customers with Digital Marketing - Allison Jasper, ATA
ATA senior director of marketing & communications, Allison Jasper, talks about the ATA consumer marketing campaign - how it came about, advertising channels, and the expected outcomes. Allison explains how this campaign will be a great asset in driving new customers to ATA members to get their first taste of archery. 
Beyond the Bow, Presented by ATA
https://archerytrade.org
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