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Episode #26 – CRM on STEROIDS
My Podner in this episode is Stan Friedman and he’s going to talk with us today about Customer Relationship Management software, or CRMs.   Time Stamps Stan Friedman Intro 00:00:27 Segment 1 00:02:34 Get to know Stan Friedman Segment 2 00:23:32 Topic Segment – CRM – Customer Relationship Management Segment 3 01:07:51 Quickdraw Questions   Topics Discussed in this Episode Brief history of CRM What is CRM today How is CRM used in franchising Can a franchisor get by without CRM at first When does a franchisor need to graduate to CRM How to choose a CRM What is FRM Solutions The features of FRM Solutions The types of information a franchisor need to be managing the juggling act that a franchisor has to do when business gets that busy Sortable, Reportable, and Dashboardable, Candidate Gate – Franchisee Gate Gating the candidate experience versus free reign Managing beyond acquisition   Stan Friedman FRM Solutions sfriedman@frmsolutions.com  404-936-8677 Skype - stanfriedman1   Kit Vinson FranMan Inc. kit.vinson@franman.net 214-736-3939 x 101   Books Mentioned in the Episode: Traction by Gino Wickman The E-Myth by Michael Gerber Seven Habits of Highly Effective People by Stephen Covey Spin Selling by Neil Rackham The Physics of the Impossible by Michio Kaku  
The Franchise Manual Podcast
http://franman.net/blog/
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