{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How to Create a Monthly Product Promotion Plan That Drives Sales","description":"Day 4 of 30 Days to More Sales. Waiting until sales slow down to decide what to promote turns every quiet week into a Friday-afternoon emergency. In Episode 4 of Product Biz Made Easy, Becky J. Anderson shares the client pattern she calls aggressive concern: a rushed email, extra posts, a discount code, and temporary relief - followed by another quiet week. Becky shows product-business owners how to replace the fire alarm with a simple four-week promotion rhythm and a one-page plan built around one hero product, one measurable sales goal, one offer, three message angles, and planned follow-up. Learn more at beckyjanderson.com ","author_name":"Product Biz Made Easy","author_url":"http:\/\/beckyjanderson.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42623810\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/42623810"}