{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"What Happens When One Platform Becomes Your Whole Business","description":"Day 2 of 30 Days To More Sales Series - A strong sales channel can quietly become a dangerous sales leak when the whole business&amp;nbsp;begins depending on it. Becky J. Anderson explains why Amazon, Shopify, Etsy, paid social, wholesale, or one major retailer shouldn\u2019t be the only door into a product business. She shares how she looks at channel risk across the manufacturing company and four ecommerce brands she is building with Paul, why the answer isn\u2019t trying to be everywhere, and how to choose one practical second door. Find me at beckyjanderson.com &amp;nbsp; ","author_name":"Product Biz Made Easy","author_url":"http:\/\/beckyjanderson.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42602880\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/205576410"}