{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Why Your CRM Is Failing You and How to Fix It with Jason Kramer","description":"In This Episode Most businesses don\u2019t have a lead problem\u2014they have a follow-up and systems problem. In this episode, Adi Klevit interviews Jason Kramer, Founder and CEO of Cultivize, about how CRM systems can either drive growth or silently drain revenue. Jason shares how he identified a common gap across businesses: marketing generates leads, but without a system to track and nurture them, those opportunities are lost. Adi and Jason dive into the importance of defining processes before selecting technology. Jason emphasizes that many companies fall into the \u201cshiny object\u201d trap\u2014choosing CRM tools based on features instead of aligning them with real business needs. Without a clear understanding of workflows, goals, and responsibilities, even the best CRM will fail. The conversation also highlights the importance of accountability and continuous optimization. Jason explains that CRM success is not about setup\u2014it is about consistent usage, tracking, and refinement. Businesses that treat CRM as an ongoing system rather than a one-time implementation see the greatest results. ","author_name":"Systems Simplified","author_url":"http:\/\/systemssimplifiedpodcast.com\/","html":"