{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Process-Driven Path to Marketing Impact With Rajat Kapur","description":"In This Episode Is your marketing producing real ROI\u2014or just noise? Rajat Kapur joins Adi Klevit to unpack the most common mistakes businesses make in marketing strategy and execution. He explains why so many companies waste money on quick fixes, how to craft a true unique value proposition, and the power of understanding your buyer\u2019s decision process. Rajat also highlights the importance of systems\u2014both in marketing and business overall\u2014and why even creatives should embrace process if they want to scale. This is a must-listen for any business leader looking to grow with intention. &amp;nbsp; ","author_name":"Systems Simplified","author_url":"http:\/\/systemssimplifiedpodcast.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/36461525\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/36461525"}