{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Beyond the Niche: How to Expand Your Ad Reach | EU 135 with Benjamin Simkin","description":" In this episode of Experts Unleashed, I chat with Ben Simkin, a leading expert in Facebook ads and paid marketing. Ben shares his extensive experience and dives deep into strategies for growing and scaling ad campaigns. We talk about the importance of knowing your end goal\u2014whether to go niche or broad\u2014and how to leverage AI in ad management. Ben also shares practical steps for those hitting the $5,000 per month ad spend mark to scale further, highlighting the value of accurate tracking and strategic scaling. Plus, he reveals his unique approach to using conversion API over traditional pixel tracking for better results. Don't miss this episode packed with insights to help you maximize your advertising efforts!  &amp;nbsp;  \ud83d\udca1  YOU\u2019LL DISCOVER  \u27a1\ufe0f  Ben Simkin's Journey in Online Marketing [01:57]  \u27a1\ufe0f  Strategies for Facebook Ads and AI Integration [03:41]  \u27a1\ufe0f  Creative Process and Ad Longevity [07:58]  \u27a1\ufe0f  Scaling Campaigns and Tracking Success [14:15]  \u27a1\ufe0f  Going Broad vs. Niche in Advertising [17:28]  \u2026And much more!  &amp;nbsp;  \ud83c\udfc6  HELPFUL RESOURCES  \u2705  Visit Benjamin Simkin's website \u2013  themastermind.com.au  \u2705 Get AI-Powered Marketing Ideas \u2013 Test drive Inspired as your personalized marketing butler with a&amp;nbsp;14-day free trial&amp;nbsp;at&amp;nbsp;getinspired.app.  \u2705  For a full transcript of this episode, visit our&amp;nbsp;blog.  \u2705Want to launch a High Ticket Course to grow your business without adding more work?  Watch our brand new webinar.  \u2705  Interested in working with Joel one-on-one? We\u2019ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself -&amp;nbsp;Apply here.  &amp;nbsp;  Subscribe to the podcast:   Youtube,&amp;nbsp;Apple Podcasts,&amp;nbsp;&amp;nbsp;Spotify,&amp;nbsp;Google Podcasts,&amp;nbsp;Stitcher.  Follow Joel on social media:&amp;nbsp;  Facebook,&amp;nbsp;Instagram,&amp;nbsp;Linkedin. ","author_name":"Experts Unleashed with Joel Erway","author_url":"https:\/\/expertsunleashed.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/35726695\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/094b7f\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/185863250"}