{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"In Clear Focus: Audio Branding - How Sound Can Build Brands","description":"In Clear Focus this week: Transcending language and cultural barriers with sound-based branding. We're joined by Laurence Minsky, a marketing expert and the co-author of \u201cAudio Branding: Using Sound to Build Your Brand.\u201d Larry discusses the theory and practice of creating entire sonic languages and how they can be leveraged for long-term brand-building. The show notes link to the case studies discussed in the episode. ","author_name":"In Clear Focus","author_url":"https:\/\/bigeyeagency.com\/blogs\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/13541504\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/040404\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/13541504"}